Fit for Purpose
A Commercial Photography Talk by Philip Lee Harvey
When working for magazines and advertising agencies you have to be able to supply images that not only answer the brief but also target the right message and fit the desired formats, allowing space for type and cover headlines.
With behind the scenes images of what goes into large scale campaigns, he will you talk through his process. From first visuals, client meetings, colour palette decisions, model casting, wardrobe choices and how to find the right location.